Strategic Planning is not just about what you do, it’s also about what you choose not to do. Strategy determines where you allocate financial and personnel resources and how you grow.
Create a Plan with Ken’s Process
Help your team engage with in-depth analysis
Uncover growth alternatives and choose the best path for the company
Maximize each team member’s contributions
Develop a strategic plan everyone buys into
Lead an executive team through the stages of the planning process
A New Five-Stage Approach
Stage 3: Internal Assessment
Identify your company’s internal strengths and weaknesses to understand what makes the company effective and what internal operations need reinforcement. We examine what’s working and what’s not working with an eye for leveraging your company’s strengths and minimizing the impact of weaknesses.
Identify alternative ways to achieve the kind of growth your firm wants to achieve.
The values, vision, and mission of your company are the foundation. We need to build a strong foundation before we can create the building. We begin strategic planning by identifying where your company is now, where it wants to go and why, and determining how fast you want to get there.
In the second stage of strategic planning we examine what’s happening within your marketplace, industry, and competition. We examine the opportunities and threats in the external environment. As part of this process we identify the major competition and describe your contrasting differences.
Examine what it means to execute the strategy and agreed upon goals. Discover a clear understanding of what must be different from what your company already does. Working backwards from the end goal, we’ll determine what has to happen in 5 years, 3 years and 1 year.
An executive team can clearly look at their options for growing and select a mutually supported path for alignment.
Good strategic planning requires a deep understanding of strengths and weaknesses of the company, opportunities and threats of the marketplace and the strengths and weaknesses of the competition. Difficult choices need to be made about the focus of sales and marketing activities and how to position and deliver the services you choose to provide. Correct positioning leads to the selection of synergistic activities that support each other and provide a solid foundation for growth.
Revisiting the Plan A Year Later
Strategic planning is an iterative process. It is advisable to review the plan yearly to determine whether changes need to be made. Questions and issues addressed at this time include the following:
How has the world changed?
How has the organization changed?
Did the firm do what it planned to do?
If not, what got in the way?
Is the plan still good for the next year, or are some changes needed?