Clarifying Mission, Vision, Values, and Goals

Now is the time to think about the future. Focus on maximizing long-term profits and long-term sales.

In this first stage of the strategic planning we discuss how to build your company and distinguish it from competition over the long-term.

Ken will help you achieve a desirable end-goal to better understand what you’re building over a period of time.


  • What does our behavior as a company say about our current mission, vision and values?

  • What things are unmovable about our firm that we don't want to change as we grow?

  • What distinguishes our company from other companies?


  • What is our big, hairy, audacious goal?

  • What is the 20-year plan, and what does that mean about the 5-year, 3-year, and 1-year plans?

  • How fast do we want to grow? Why?

  • How big is big enough?

  • What is the exit plan, if any?

  • What aspects of our mission, vision, and values do we want or need to reinvent as we grow?

To see if we’re a good fit, complete the form below to schedule your FREE consultation with Dr. Ken Estridge, Harvard PhD, and Gazelles & Gravitas Impact coach to business leaders and their teams.

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